About Us


Azlinn Hope Collection: About Us

Azlinn Hope Collection was founded in 2015 by Azlinn Hope Edwards and her mother, Carlena Hope Alder. Azlinn is a graduate of The University of Tennessee and graduated with a B.S. in Fashion Merchandising in 2017. She pursued a career in New York City upon graduating and working in product development with well known designers including Lauren Conrad. 
Following her engagement to her husband Jarrod Edwards, she decided it was time to come back to her roots in East Tennessee and grow her own personal business brand, Azlinn Hope Clothing. 
The store began in a tiny corner of a local retailer and within months they had outgrown that space and have a larger store front of their own. After two years in business they opened their first solo brick and mortar location in Morristown, TN. Thanks to the support of their local community, the business grew more and more, and in December 2019 they grew into a larger location in Johnson City, TN.
This business has been so incredibly blessed and continues to thrive thanks to all of your support and love. We are so thankful to our loyal customers, old and new, and can't wait to continue this journey with our online store to have Azlinn Hope style all over the world.
Remember, Hope is ALWAYS in style!
-Azlinn Hope Team